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What is Influencer Marketing

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition.  An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror …

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Digital Marketing

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.